With the end of July approaching rapidly we are fully in the summer swing of things. With spring nothing more than a distant memory, these popular, and fashionable makeup trends are dominating the beauty community. Whether these looks are your new favorite go-to, the worst thing to happen to makeup or somewhere in between, these trends have popped off this summer and maintained their popular trajectory so far.


This summer we’re taking a step back from the matte look that once dominated the industry and adopting the exact opposite: a more dewy and wet look. Whether that means that you’re ditching any matte products in your beauty bag or spraying on a dewy finish mist, one thing is for certain: the wet look is in this summer! Are you into this dewy finish? Or is matte the only way?


Bold cheek color has been a staple in both full face glam looks and natural daily routines. Whether it be a pink, peach, orange or any shade in between, one thing is certain, lay it on thick! This sunkissed bold blush look can take any look to the next level. Bring some color back this summer and leave the muted browns behind. Go big or go home right? That applies this year in the blush department.


This summer is all about bronzer! The golden glow that bronzer achieves is the go-to look these days. As skin care information becomes more accessible, the desire to achieve a more bronzed look without tanning beds or the sun’s harmful rays is increasing steadily in popularity.


The big bold brow trend is slowly fading and summer of ‘23 is displaying natural brows. This look can be achieved naturally, by brushing with a spoolie, or by using a quick brow gel. The bold, filled-in brows don’t seem to be erasing from our routines quite yet, but they are definitely taking a backseat during these warmer months.

“Bold, fun, and fresh” are all words to describe these trendy summer makeup looks of 2023. Whether you are someone who is loving the pops of color and can’t wait to try them; a seasoned pro who has been dewing it up for years; or a person who would rather try literally anything else, fall is coming up quick so we better get the most out of this season of glam. Glam it up!