As an industry professional, it’s important to stay up to date on current beauty trends your potential clients will be following.

Offering high-quality services while staying ahead of trends is a great way to build a loyal customer base. Check out these blogs to see what beauty trends you should be keeping up with!

Salon and spa owners and managers barely have a second to think past their next appointment, let alone find solutions to increasing business concerns. This blog offers beauty and wellness leaders a valuable resource for every aspect of the business side of beauty and wellness, in the form of a quick read and a few tips. Whether you need help with business growth, industry trends, leadership, or marketing, this is the space to find actionable ideas that will make a big impact for your business.

beauty trends - Makeup

“At, we’re as daring as a glossy eye and as familiar as your favorite foundation — with the confidence of perfectly applied red lipstick. We take you behind the scenes, introduce you to top experts and swatch the hottest new palettes before they even drop. We’re always on the hunt for holy-grail products — friends don’t let friends buy bad mascara — and we’re breaking down looks across the beauty-sphere. Because at, makeup is everything.”

beauty trends - Confessions of a Hairstylist

Confessions of a Hairstylist was created by Jenny Strebe, who was the education director with popular salon chain Toni & Guy for 6 years. She harnesses the transformative power of hair to create visually-arresting styles, from high fashion editorial to popular everyday looks for the modern muse. Fusing her talent for hairdressing and devotion to education, Jenny founded leading blog and YouTube channel, The Confessions of a Hairstylist, and carved herself a niche as the go-to for hair how-to’s. Now 4 years on, the site has over 6 million views on YouTube and a combined following of 600,000 on all social media outlets. She’s been featured in leading magazine titles including online, and named one of the top hair bloggers in America.

beauty trends - Byrdie

“Our team of award-winning writers and editors have worked for the biggest publishing houses and beauty companies in the business, including Hearst, Condé Nast, Meredith, and L’Oréal, and is committed to creating an inclusive space that lifts up diverse voices and celebrates the unique beauty found in each of us. Over the years, we’ve become one of the largest beauty sites on the internet, reaching nearly seven million readers a month, according to ComScore, with our library of more than 14,000 pieces of content—and it’s not all lipstick testing and selfie-taking. No matter your background, skin tone, hair type, or budget, you can come to Byrdie and feel like you are being seen and represented. Beauty isn’t one-size-fits-all, but unique to every individual and deeply personal—and we promise to be honest and vulnerable right there with you through our own personal stories. And since it’s as much about how you feel on the inside as it is about what you slather on the outside, you’ll find plenty of expert-backed wellness advice here, too.”

Their Business of Beauty blog showcases revealing inside stories painting a complete picture of how beauty is transforming itself for a new generation. The Business of Fashion is recognized around the world for its authoritative, analytical point of view on the $2.5 trillion global fashion industry. Our mission is simple: build fashion’s global membership community to open, inform and connect the industry. Serving members in more than 125 countries, BoF combines independent, agenda-setting journalism with practical business advice, online learning, career-building tools and immersive events and experiences, powering positive change in fashion and the wider world.

Keep up to date however you can, from social media trends to industry magazines and blogs! Staying on top of current beauty trends is an important step for client communication and service.